Dixie is the most renown and appreciated fast fashion brand based in Florence. It is famous all over the world for its refined and retro-inspired garments designed for original out-the-schemes women who choose a feminine look with a well cared taste in the details.
The all-Italian production is a synonym of quality and readiness of the fast fashion models. That's why Dixie, founded by Massimo Frosini and Giovanni Guastella at the end of the 80's, is well known at an international level. Such result was also possible thanks to the acquisition by Imperial Group in 2014 and the opening of new exciting scenarios.
The selection of own-label products is continuously growing since in our boutiques it is possible to purchase not only garments, but also ever new and ever unique bijou and accessories!
The style and production heart of the brand is located in Signa, in the province of Florence, near one of the most significant Italian fast fashion manufacturing areas, the Macrolotto in Prato. Thanks to this strategic position, normal production time schedules are optimized and greatly reduced. As a result, it only takes 10 days from the design of the prototype to the actual market launch of the end product.
The sober and cosy two-floor building is in glass, wood and white PVC and houses the administrative headquarters and the collections stylistic hub.
The department devoted to digital development and communication strategy is instead in Funo di Argelato (Bologna), in the Web dept. of the Imperial S.p.A. Group.
Dixie's exhibition space is at Centergross in Funo di Argelato (Bologna), the primary centre of Made in Italy fashion wholesale sector.
The open space of more than 1000 square metres is furnished according to the brand style to host every week the preview of the new items and trends that will later be available through the retail, wholesale and franchising channels